Organized by the Association for Tolerance and Electron Libre production, in collaboration with Moroccan TV channel 2M and the French channel M6, this outdoor show brings this year many international singers.
The public will enjoy, from 8 p.m. until midnight, Jennifer, Inna, Camélia Jordana, Julian Perreta, Yael Naim, Superbus, Cheb Bilal, Kenza Farah, Sheryfa Luna, Amadou et Mariam, Shada Hassoun et Ribab Fusion.
The concert will be filmed by M6 crew and presented by the French leader Laurent Boyer for broadcast by major international channels (M6, RTL, TV5 Monde ,...) and will be followed by nearly 30 million viewers.
The 2009 edition of the show was attended by nearly 200,000 people on the beach of Agadir to celebrate tolerance and intercultural dialogue with a host of artists including Bob Sinclar, Natalie Imbruglia, Kool Sheen, Renan Luce, Amel Bent, Cornelius, Faudel, Gerard de Palmas, and Cœur de Pirate.
The concert of tolerance is organized in partnership with the Moroccan National Office of Tourism, the Regional Tourism Council, and the Wilaya of the region of Souss Massa Draa.