Morocco: New Mobile Competitors Boost Market Share offers a precise profile of the country's telecommunications, media, and technology sectors based on proprietary data from our research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies.
The entry of Wana to the mobile market in 2008 and its competitive offers are proving disruptive to market dynamics. "After only four months of launching its GSM-based service, Wana reached 1 million mobile subscribers; the per-second service and the option for customers to use their SIM card for prepaid BlackBerry services, unlimited mobile Internet and MSN messaging are the major reasons behind this growth," says Mehdi Ben Said, Senior Analyst at Pyramid Research. Wana's market entry as a fixed wireless and limited mobility CDMA operator has also brought major changes to the fixed market.
"The new environment is expected to significantly affect Maroc Telecom's share of revenue, which is expected to decrease by 13 percent over the next five years, reaching 59.6 percent by 2015," Mehdi says. "Also, new commercial initiatives and promotions introduced in early 2009 by Meditel are making a positive impact on the company's market share, leaving Maroc Telecom to bear the cost of declining overall growth."
Adoption of 3G+ handsets – a category that includes 3G, 3.5G, and 4G handsets – is already witnessing solid growth in the Moroccan market, making up about 24.1 percent of the handset market by year-end 2010. "Morocco's booming 3G market and improving purchasing power is a great opportunity," Mehdi adds. "However, Wana's recent acquisition of a GSM license still offers a stable market share for 2.5G handsets."
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