Wherever he goes, people greet him not just because he is well known, but as a friend and "brother". Accessible, affable and generous, he has no illusions about the greed and the inclinations of envious men . This "master" who has trained generations for over forty years has witnessed the metamorphosis of individuals in every sense: officials and artists, intellectuals and demagogues.

But if you really want to identify the personality of Kamal Lahlou, it would be wiser to call him an enabler and a courageous innovator. Pioneer of the sporting press, in the aftermath of the 1983 Mediterranean Games, he flew to America, where he taught them the fundamentals of sports events and advertising related business. The billboards were born on the Moroccan stages. Later, he invested in the field of display advertising in the less frenetic 50s and 60s. Others will come after him in the national urban landscape. Few will have his expertise.

Developments in the last years of the reign of Hassan II and the Mohammed VI era include a professional press, independent radio and fluid connections between sport, art, culture, first and secondary media. These have helped to develop the communications industry in Morocco.

He was a forerunner in this development, and others are now eagerly following suit in his wake as he pursues his favourite interests.He walks where others are still running to catch up and are short of breath. At sixty-five, his working day often exceeds fourteen hours. The meter of his car displays several thousands of miles each year .

Besides his activities as head of the first communication group in the Kingdom, which he chairs and co-chairs as "vice-chairman" an impressive number of institutions, foundations, groups and sporting, cultural, social, economic or professional associations including First Publicity and the Moroccan Federation of Media , La Gazette du Maroc, Challenge, VH Magazine and radio stations MFM Atlas, MFM Sous, MFM Saiss and Lalla Fatima.He is first vicepresident of the National Moroccan Olympic Committee and vice president of the Executive Committee for the Francophone Association of National Olympic Committees (AFCNO),

In truth, this man who has always refused to yield to temptations and partisan politicking, is animated by a single energy source: patriotism. With his intimates and his senior staff, he keeps repeating: "My only one party is called DPR!" - God, Fatherland, King. "For my country and my King, I am ready to die," he says constantly to his teams.

Anyone who has accompanied the rise of Hamid Kamal Lahlou know he owes his success to the sweat of his brow and his professionalism ever since its first appearance on the black and white screen of the young national television. His first journalistic comments enlivened sports competitions of Morocco in thesixties.

Self-made man par excellence, a visceral patriot but without a hint of chauvinism, Kamal Lahlou is a model of the time when one could air humanist values from meetings in Morocco now these various legacies have crumbled away. As an educator, he has devoted his efforts to his various media groups serving an uninhibited Moroccan spirit, proactive, and he is a deeply modern monarchist. He is a pioneering proactive teacher and will surely remain so until his last breath. This has been his vocation which has transformed his destiny. But first of all he is a patriot!