Ahmed Nassef, Vice President and Managing Director, Yahoo! Middle East said, "Today, we have expanded our regional footprint with offices in Dubai, Amman, Cairo, and while we continue to grow, it is important that we extend our presence to the Maghreb. The Moroccan market is very strategic for us, and we see traffic coming from there with users looking for content that is relevant to them."
He added, "The advertising industry in Morocco is also increasingly looking at digital, and as the industry leaders in display advertising in MENA, we want to be able to provide brands here with the ability to connect with consumers through more relevant, measurable and personal online engagement.
The Yahoo! Maktoob homepage today attracts millions of users across the region, and we are very excited to have our sales team on the ground in Morocco ready to service the local advertising industry."
The Yahoo! Maktoob homepage, launched in November 2010, brings together the best of the Web with the best of Yahoo! Maktoob in a single destination in Arabic and English, providing users with engaging local and global content for news, sports, entertainment, and much more.
The homepage also incorporates the latest innovations in content personalization, making each experience relevant to users while allowing them the opportunity to adjust their homepage to suit individual preferences.
In addition to bringing Yahoo!'s world-class line-up of communications and media properties to the Arab world, Yahoo! Maktoob continues to innovate with products catering to audiences in the region such as OMG! celebrity news site, which brings all the latest details of the Middle East's entertainment news in Arabic. The Helwa women's portal has grown to be one of the region's most popular destinations for news, health and family tips, as well as fashion reviews. Rich media content is also provided through the Video-on-Demand service, bringing content from major Arabic satellite channels.
For Advertisers, Yahoo! has built its strategy around three main concepts, offering advertisers a unique combination of science, art and scale to reach consumers.
"Through the Yahoo! Maktoob homepage, we are able to offer new opportunities for brands by creating true digital experiences that connect users to what matters most to them, utilizing innovative tools that have never been available to them before," added Nassef.
In recent months, Yahoo! Maktoob has introduced a series of innovative advertising products that bring the best in digital technology, creativity, and measurement to advertisers in the Middle East and North Africa.
Some of the new technologies that Yahoo! Maktoob has ushered to the region include capabilities that can get the right ads in front of the right customers at just the right time. It also rolled-out a series of developments in its advertising and market research services, from ROI tracking to syndicated country surveys and reports, which emphasize the importance and benefits of campaign measurement that online advertising can provide.
Multimedia formats available on Yahoo! Maktoob properties have also been enhanced to deliver rich consumer experiences on the digital canvas. The company is already a regional leader in the field of display advertising, with detailed screening, video and banner placements now available that emphasize audience interaction through more diverse placement options.
"Today's advertisers have budgets that are under much closer scrutiny; they need to ensure their campaigns are hitting exactly the right audiences every time, especially as online consumers are ever-more discerning about the relevance of the advertising content presented to them," concluded Nassef.